Writer, editor, and instructional designer based in San Francisco, CA.

I’m Ania.

Nice to meet you.

With over a decade of writing, editing, and content strategy experience, I’ve had the pleasure of working both in-house and at agencies, for brands in the tech, fashion, beauty, hospitality and food. I really have seen it all.

I spend my downtime reaching out to brands when they make typos in their marketing content, writing about dead dads and motherhood, and collecting far more books than I could ever read.

Need an editor for your cookbook? Need a brush through a deck? Looking for instructional design expertise? Reach out. I’d love to work together.

Services

Reach out for rates and availability.

Copywriting
Editing & Proofing
Instructional Design
UX Design
Brand & Social Strategy

Work

Check out my written work, here.

  • For the past 7 years, I’ve been designing instructional content for hardware and software. I am currently the project lead for the Tips app on iOS, macOS, and watchOS. Check out the Tips app on your all of your devices to see our latest work.

  • As Content Marketing Manager, I oversaw the creative content produced for our blog and social media channels. I was hired to build the first ever content site for Grubhub. Human beings eat three times a day — but what can our brand do to keep them engaged when they’re not ordering? I was tasked with building a content site that engages users when they’re not hungry, and converts users when they are hungry. In addition to blog content, I oversaw and executed major shoots for events like the Superbowl, Oscars and more, plus coordinated content creation projects with partners including The Infatuation, Bon Appetit, and more.

  • Sixty influencers. Sixty stories. We asked top artists, designers, and influencers to share their best Miami stories through a Q&A, then templatized and shared them for 60 days leading up to the launch of the Nautilus SIXTY Hotel in Miami Beach. I single-handedly led the strategizing, outreach, budget, coordination, content creation, and posting for the entire campaign. Overall, we create an immense amount of buzz for the hotel’s launch during 2016 Art Basel.

    In addition, we co-produced a Miami guide custom made for the hotel with the editors at Cereal Magazine. It was a limited printing and placed in-room to guide guests through the best food, shopping, and sites in the city.

  • While acting as the Assistant Content Manager for EDITION Hotels, I oversaw daily content creation, directed photography for the hotel, and managed influencer visits and campaigns relating to the hotel. Over the course of 3 years, the following grew organically to 100K followers.

    In addition to daily content, I covered events for the hotel, photographing and sharing live content throughout high profile art openings, brand parties, and more. Events included Rihanna’s Block Party, Fleur Du Mal Valentine’s Day Pop-Up, and Kim Gordon’s book launch.

  • As the Content Manager for Dean & Deluca, I managed social media content, produced quarterly campaigns, including a Lunchtime Series with relevant New York-based food influencers and a live social series with emerging chefs, published authors, and celebrities. In addition to social media content, I coordinated and executed the first-ever Dean & Deluca Invitational with the PGA Tour in 2016 — directed all event photography and co-led the content strategy on social media for the week-long event in Fort Worth, TX.

  • As Content Manager for PUBLIC Hotels, I oversaw social content and influencer strategy.

    When PUBLIC Hotels re-branded in 2016, I managed the launch strategy, from concepting events featuring Patti Smith to influencer content, including projects with renowned photographers Inez & Vinoodh.